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Product launch campaign: swag purchasing & distribution

Fortune 50 company launching a new product required a campaign to drive excitement across customer service representatives. This warranted a defined approach for acquiring and distributing branded swag into multiple countries while facing known budget and timeline constraints.

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Case StudyLynse AllenAugust 22, 2021Fortune 50, Tech Company, Marketing, Sales, Purchasing, Distribution
Assessing the root cause of operational break-downs

Fortune 10 company experiencing rapid growth experienced break-downs in processes and communications. This required an assessment of gaps in current policies, structure, and functional relationships.

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Case StudyBryan MarableAugust 22, 2021Fortune 10, Tech Company
Defining a new product distribution strategy

A mid-sized firm providing distribution of well-known periodicals to retailers was losing significant profit. They needed to launch a new strategy and refine their organizational chart and business relations to transform into a full-service product distributor.

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Case StudyBryan MarableAugust 22, 2021Consumer Goods, Product Distribution
Standing up a new organizational department/division

Multiple teams working on separate grants asked to combine their staff, processes, and policies to form a new, cutting-edge research division within a world-renowned healthcare organization.

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Case StudyLynse AllenAugust 22, 2021Healthcare
Roadmap for online and brick & mortar store expansion

Fortune 50 company increased their online retail store footprint by transforming their business model and supply chain capabilities.

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Case StudyLynse AllenAugust 22, 2021Tech Company, Retail, Store, Online, Fortune 50
Building a global communications structure

Standing up a global communications structure for a Fortune 10 company forced to do business differently during the COVID-19 pandemic.

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Case StudyLynse AllenAugust 20, 2021Tech Company, Fortune 10, Online, Retail
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